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So, you went out and got yourself a website, and now
there is nothing left but to wait for the surfers to pour onto your
site. The number of visitors
to your site is one of the most important parts of having an
Internet presence. The
basic reason to have a site in the first place is to advertise your
business and products. If nobody visits your site, then the advertising is wasted.
What a lot of businesses fail to think about is how will
my customers find my site?
There are many ways that potential customers may
find your site:
þ
Directly
informing them of your site.
þ
Advertising
material (business cards, ads, etc.).
þ
Guessing
(www.yourbusiness.com).
þ
Searching
using Internet search engines.
þ
A
link to your site from somebody else’s.
Nearly everyone who has used the Internet to do
research has used a search engine to do so.
It is important that when somebody is searching for a product
or service that you offer, you show up within the top 30 returned
results. Most users
give up after about three pages of links.
Many companies and products offer a bulk submission to search
engines. “Submit to
over 400 engines,” they claim. This Brute Force method is highly ineffective for many
reasons, one being that most people will only use the top 10 search
engines.
Every major search engine seems to have different “rules”
as to how a website is ranked.
Some engines like numerous keywords on the home page, while
others prefer META tags.
Some engines will "punish" sites that overuse a
keyword, thinking that they are "spamming" the search
engine. The design of the home page, or enter page, is a crucial step towards
achieving “Top 10” status on a particular search engine.
The problem is, it is difficult and time consuming
to find out where your site ranks, using a variety of keywords.
What if your site ranks poorly?
How can you improve its status?
Another problem is that the search engines often change their
rules in an effort to make their engines more efficient.
At Computer Solutions s.c., we can give you a regular
report as to where your site ranks on the major search
engines for specific keywords.
We can even alter your home page so that it uses the
guidelines set out by specific engines to rank higher on the list
for specific keywords. We can then alter your home page for you to optimize its
ranking, or give you a list of suggestions for you to follow.
Let Computer Solutions s.c. spend the time
and effort keeping up to date with the ever-changing rules of the
search engines. We can
also submit your enhanced site to the engine that it was
optimized for. Remember,
advertising isn’t advertising if nobody sees it.
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Visibility
Service Packages |
| Search
Engine Report |
Find
out where your site ranks on the most popular search engines, using a list of common keywords. |
$50.00
per report |
| Re-Submitting
Site |
Re-submitting
site after major changes have been made. |
$50.00
per website |
| Re-Tooling
Home Page |
Re-working
your home page so that it will rank higher for a particular
search engine. |
$50.00
per search engine |
| Home
Page Analysis |
Analysis
of your site for ranking with a particular search engine, with
recommendations for improvements. Using 4 keywords. |
$50.00
for 4 search engines |
| Competition
Analysis |
See
where you rank on the search engines compared to your
competition. |
$50.00
per report |
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